Since spotting tweets about the suspect ads on BenDunne.com at lunch time, it seems there’s been no let up in the spamming of the website and seemingly no efforts made to stop it either.

It’s got me wondering if it’s some kind of stab at a “viral marketing” campaign or a hugely embarrassing spotlight on an overlooked step in the website’s ad posting process. I’m inclined to think it’s the latter and if so I can’t understand how a brand as (seemingly) big as Ben Dunne would fail to monitor or take action on such a potentially damaging situation.

I have to admit to taking some pleasure in the humour of some of the supposed ads, particularly after having endured the awkward and somewhat irritating ads on the radio for the website that were being run repeatedly before the website ever got up and running at all. It did provide some light relief from the dreaded Budget coverage online also.

How long will it take for the spam to be stopped? Is there anybody watching? One thing’s for sure, Ben is going to see quite a spike in his traffic analytics – let’s just hope he doesn’t count the extra few hundred or thousand hits as a milestone and fuel for his next radio ad.