*** Edit to post at 19:42 ***

@O2Forum said “Hi, the Silver upgrade price is the same as a New Customer joining with Advance 150, Gold is the same for Advance 350 etc”

So it would appear there’s a gap in pricing for anyone who wants to go from a Silver upgrade to an iPhone 4 on their Advance 350 plan. You’ll save €60 by buying the phone as a new customer rather than upgrading.

*** End edit ***

I’m in the process of deciding what phone to upgrade to and it’s looking increasingly likely I’ll go from an iPhone 3G to an iPhone 4 once I get the cash together.

While checking the pricing with my existing operator – O2 – I noticed that it’s somehow cheaper for me to purchase a 16GB iPhone 4 as a new customer rather than upgrade as an existing customer. €60 cheaper in my case.

Am I missing something here? Please point it out if I am but if I am correct in what I see being a bit strange I find that a bit crappy I’m afraid. I’ve been a customer with O2 for at least 7 years, the last 2 of which I’ve been a bill pay customer. Surely they should be dangling the carrot for me to at least equal the measure to which they’re dangling it for new customers?

I’ve never had any issues with O2 and up until now I’ve been reluctant to change operator.

Click for bigger. Prize if you can spot where I’m making a mistake.

Like many Irish iPhone users I use my phone as my alarm every morning.

Luckily it’s preceded by my radio switching on low to help wake me up before the bells start going ninety coz my alarm did not go off today.

While the stereo said 7.44, the phone said 6.56.

After 10 minutes of eye-rubbing and my brain slowly kicking into gear I decided it was best to get up, shower and then see what the heck was going on.

Seems it was an O2 network blip.

Who the heck gave the networks such power?!!!??!!!!!

Time to buy a watch, perhaps…