Tag Archives: marketing

Online PR & Marketing

Online PR Workshop with Mulley Communications

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On Saturday I attended the Online PR Workshop organised and provided gratis by Mulley Communications and presented Mr. Mulley himself :)

The course outline:

  1. Basics of Online Comms
  2. Developing a Communications Bible
  3. Developing a Comms Philosophy
  4. Working with: Blogs, Forums, Twitter etc.
  5. Finding Tools – Who is talking about you online?
  6. Crisis Communications

My background

As someone who makes websites for a living and spends quite a lot of her spare time online, I would consider myself fairly ‘online savvy’ already. PR, marketing and advertising are all subjects I have an interest in both from a creative and an online point of view but what knowledge or skill I think I have is purely based on readings picked up along the way. In other words, I have zero training and it has been up until recently a casual interest.

So why was I there?

Firstly, I wanted to learn. I’m becoming increasingly interested in the growth, power and influence of online PR and I wanted to see if what I have picked up along the way was right or wrong and (naturally) to learn new things. Even if I never apply such knowledge in a formal client situation through my work I think it’s knowledge you can apply to yourself as an individual with your own online presence.

Secondly (and quite bluntly), I wanted to see Damien at work so I know who I can recommend him to if and when the situation presents itself.

And last but not least, it was free. Let’s be honest, we all love a freebie especially when it’s a good one like this.

What did I think of the workshop?

As an outline online PR workshop I thought it was very good. If you have a client or if you yourself are not convinced that you need to worry about online PR then this will flip that opinion on its head and rightly so. A wide range of platforms and useful tools were covered in the presentation and some key points were communicated well through case studies. The unfortunate yet timely blip in Boards.ie last week made for a great example of crisis management, an area that online PR has huge importance whether the crisis itself is an online or an offline matter.

A lot of what was covered is up on the Mulley Comms blog and a post on building a Business Communications Bible worth casting your eye over is here.

Would I attend another Mulley Communications course/workshop?

Yes.

Would I be happy to pay for it?

Yes.

Would I hire Mulley Comms to take care of my online PR?

Yes.

Cheers Damien for an interesting day and props for getting us out of bed and somewhat alert on a Saturday morning.

Random

Dolly Mixture 15.01.10

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Taken 2 weeks for me to spot a '10 reg & tis a tasty GolfFinally saw my first ’10 reg last night – a rather sexy VW Golf. Is it just me or does it look odd on the reg?

Haiti - despite the media and online coverage, we still have no concept of how awful things are in Haiti at the moment. Help out my donating to Goal online – they’re out there on the ground with The Haven Project.

Via Mashable – the UN have an opening for a Social Media Editor (Internship).

Want to see a screening of Lemonade happen in Dublin? Then stick your name in the comments. What’s it about? Here’s a shpiel:

“What do people who were once paid to be creative for a living do when they’re laid off? They get creative with their own lives. Lemonade is an inspirational film about 16 advertising professionals who lost their jobs and found their calling, encouraging people to listen to that little voice inside their head that asks, “What if?”

Tom Dunne of Newstalk and Something Happens fame is on Twitter since yesterday thanks to encouragement by Graham Linehan. Check out @tomhappens on the interpipes.

Ryan Carson is over at ThinkVitamin wondering what you would like to see in an online conference. Think CSS, Frameworks, Rails, iPhone development etc. Have your say here.

Random

Dolly Mixture 05.01.10

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Quite proud that this shot made Pix.ie’s longlist for 2009 Photo of the Year. I took it with my compact while cursing and dreaming of a Canon 450D. Hopefully that dream will become reality this year.

2FM has a new schedule and Rick is slotted in from 12 till 3. So far so good, velvety voice.

The first Irish Stew Championships hits Sligo this March as part of the ‘SÓ Sligo‘ festival.

Andy Clarke on why ignorance is bliss and continues to sing the praises of designing ‘in the browser’.

I want to learn to dance this year. Just no idea what type. Dance Ireland kick off all sorts of lessons this month.

Mr. Mulley is giving an workshop in Online PR on Jan 23.

Got a good business development and online head on you? Come work at X Communications.

Random

BenDunne.com – viral marketing or careless execution?

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Since spotting tweets about the suspect ads on BenDunne.com at lunch time, it seems there’s been no let up in the spamming of the website and seemingly no efforts made to stop it either.

ben

It’s got me wondering if it’s some kind of stab at a “viral marketing” campaign or a hugely embarrassing spotlight on an overlooked step in the website’s ad posting process. I’m inclined to think it’s the latter and if so I can’t understand how a brand as (seemingly) big as Ben Dunne would fail to monitor or take action on such a potentially damaging situation.

I have to admit to taking some pleasure in the humour of some of the supposed ads, particularly after having endured the awkward and somewhat irritating ads on the radio for the website that were being run repeatedly before the website ever got up and running at all. It did provide some light relief from the dreaded Budget coverage online also.

How long will it take for the spam to be stopped? Is there anybody watching? One thing’s for sure, Ben is going to see quite a spike in his traffic analytics – let’s just hope he doesn’t count the extra few hundred or thousand hits as a milestone and fuel for his next radio ad.

Events

Darklight viral video workshop & discussion

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On Saturday I went along to the full day workshop & discussion on viral video making and distribution organised by Darklight and the EU Commission. For anyone completely new to the term ‘viral video’ it was particularly useful with a good mixture of speakers from video production to digital marketing to the legal side of media production and an even broader group for the panel discussion at the end of the day.

The entire event was streamed live from Dawson St and you can catch up on the presentations and discussions of the day via the U-Stream channel page or clicking on the videos below. If you want to hit on a specific part of the day, check out the schedule here. For information on the film competition being run by Darklight & the EU, check out www.darklight.ie/democracy.