In case you haven’t been anywhere within sight of Dublin’s Liberty Hall by night lately, you won’t have seen messages scrolling along its’ facade telling you to go to www.daft.ie/playhouse and animate Liberty Hall.

Playhouse is a project that’s running as part of the Ulster Bank Dublin Theatre Festival which takes place in Dublin from September 24th to October 11th, sponsored by Daft.ie.

“Powering the display are 100,000 low-energy LED lights, installed into 330 windows on the south and west faces of the building. These lights can illuminate each window as a solid colour turning it into a tiny pixel that’s part of a giant display.”

The most awesome thing about this project is that you and I can get the creative juices flowing and make an animation that will be brought to life on the face of Liberty Hall. You just need to grab yourself the lovely easy-to-use app from the (sexy) website, animate away to your hearts’ content and submit your creation. There’s even a video importer option and a processing app available if you’re feeling a bit more ambitious! Check them all out there.

I was lucky enough to be at the launch of Playhouse a few weeks ago when we got to see some sample animations brought to life on the building and it looked fabulous. I never thought I’d ever call Liberty Hall “beautiful” but I stand corrected. – for 2 weeks at least it will be a sparkling gem on the Dublin skyline. Simply can’t wait!

Here’s a wee video Darragh took on the night to give you a flavour of what to expect, questionable soundtrack aside